CASE Welcomes Paul Bloom as the Senior Research Scholar of Social Entrepreneurship and Marketing.

Please join the Center for the Advancement of Social Entrepreneurship (CASE) in welcoming Paul Bloom to Fuqua.

Social marketing expert Paul Bloom has joined the CASE team as Sr. Research Scholar of Social Entrepreneurship and Marketing. Paul joins us from UNC Kenan-Flagler, where he was a Professor of Marketing. Prior to his 22 years at Kenan-Flagler, Paul held posts at the University of Maryland and the Marketing Science Institute. He holds a Ph.D. in marketing from the Kellogg School of Northwestern University, an MBA from the Wharton School of the University of Pennsylvania, and a B.S. degree from Lehigh University.

Paul has had a long career researching how the field of marketing can contribute to societal welfare. He has examined how marketing thinking can help to design better consumer protection and antitrust policies and has also done considerable research on social marketing, which involves developing strategies to encourage people to engage in more socially-beneficial behaviors (e.g., healthier living). In recent years, he has been particularly focused on identifying ways to persuade young people to avoid smoking, drinking-and-driving, and unhealthy eating. He is also currently studying how to make partnerships between corporations and social causes more effective at mitigating social problems while at the same time helping the sales and profitability of brands. Throughout his career, Paul has encouraged research by business scholars on social issues, chairing well-received conferences on the consumer movement, marketing and public policy, corporate social initiatives, and corporate responses to the obesity crisis. Paul is the author or co-author of more than 100 published articles, papers, book chapters, and books; including the award wining article published in the Journal of Public Policy & Marketing for 1987 to 1991 and The Handbook of Marketing and Society (Sage Publications, 2001).

At Fuqua, Paul will be leading CASE’s Scaling Social Impact research and also teaching a Daytime MBA course in Term 4 on Corporate Social Impact Management. In his free time, Paul is an avid runner and triathlete/duathlete, and this summer he and his wife Shelly earned spots on Team USA to compete at both the World Age-Group Duathlon Championships (in Newfoundland) and the World Age-Group Triathlon Championships (in Switzerland). When not trying to beat Paul, Shelly (Rochelle Schwartz-Bloom) serves as Professor of Pharmacology and Cancer Biology at Duke. Having spent many years at ACC institutions, Paul is also an avid basketball fan, and he promises to stop rooting against Coach K and the Blue Devils. Many of our faculty members know Paul well, both from his marketing work and through long runs throughout the Triangle. We hope you all will join us in welcoming Paul to Fuqua!