Marketing

The CMO Survey: Inflation Drives Companies to Spend Less on Marketing, Offer More Value

Sep 13, 2022

Supply-chain issues, job market fears and threats of recession sink marketer optimism

As U.S. companies face escalating inflation, ongoing supply-chain challenges, job market uncertainty and the threat of recession, marketing executives report dwindling confidence in the U.S. economy, and for many, shrinking marketing budgets, according to The CMO Survey released September 13. The twice-yearly survey, which was... read more

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The CMO Survey: Inflation Drives Companies to Spend Less on Marketing, Offer More Value